Free resource

Website launch checklist.

Fifteen checks to run before a business website goes live, from the first impression to search and analytics.

01
Clear message
Visitors understand what you do and what to do next.
02
Works everywhere
Fast and usable on a phone, with every form tested.
03
Ready to be found
Search, analytics and the legal pages are in place.

The 15-point checklist.

01Does the homepage say what you do and who it is for within five seconds?
02Does every page have one obvious next step?
03Have you sent yourself a test from every form, and did it arrive?
04Have you checked every page on a real phone?
05Do your main pages load quickly on a mobile connection?
06Do you show real work, real people and real contact details?
07Have you removed all placeholder text and stock claims?
08Does every page have its own title and description?
09Have you submitted a sitemap to Google Search Console?
10Do your old page addresses redirect to the new ones?
11Is analytics recording visits and enquiries?
12Are the privacy and cookie policies accurate for what the site really does?
13Does every page load securely over HTTPS?
14Are backups running, and do you know how to restore one?
15Can your team update the content without a developer?

12 more items

See the full checklist.

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